MISSION
Brady PAC is unwavering in its commitment to freeing America from gun violence. We achieve this by strategically investing in and electing bold leaders for office who will champion, enact, and relentlessly defend life-saving gun violence prevention policies across every corner of our nation.
About
The assassination attempt on Jim Brady, President Reagan’s press secretary, and the steadfast resolve of his wife, Sarah, ignited a movement that forever changed the fight against gun violence. Their personal sacrifice and leadership became the very heartbeat of our cause.
It is in their enduring legacy that Brady PAC was formed, leading up to the 2018 midterm elections, as an essential counterweight to the insidious dark money Super PACs unleashed by the gun industry. Supporting Brady PAC is essential because it directly combats the outsized influence of the gun industry, and places the focus of political candidates back on saving lives.
We stand on the shoulders of the giant of this movement, proudly upholding the policy ideals championed by our sister organization, Brady.
We exist to elect leaders at every level of government – local, state, and federal – who share our determination to build a safer America. These are the champions who will enact and relentlessly defend life-saving, common-sense gun safety policies, including universal background checks, reenactment of the assault weapons ban, and implementation of extreme risk protection orders, among others. We fight tirelessly so that no family has to endure the heartbreak that Jim and Sarah knew, and so that our homes, our schools, and our communities can finally be free from the pain of gun violence.
National Advisory Council
Alexis Confer
Political Strategist and Gun Violence Prevention Advocate | Inaugural Executive Director, March for Our Lives
Crystal Cooper
Strategic communications professional | Inaugural March for Our Lives Communications Director
Kenny Sandoval
Latino Activist/Senior Advisor, America's Voice
Rachel Gonzalez
Gen Z Activist | National Organizing Manager, Brady Campaign
Sam Schwartz
Cousin of Parkland victim Alex Schachter and Gen Z Activist
A Winning Strategy
That Makes an Impact
At Brady PAC, our approach is as comprehensive as it is relentless. We understand that lasting change demands more than just a single victory: it requires multi-level investments from city hall to the halls of Congress. This strategic reach dramatically amplifies our impact and accelerates the pace of change for gun violence prevention.
We refuse to shy away from the toughest fights. In fact, we lean into them, aggressively targeting political candidates beholden to the gun industry lobby whenever and wherever it is warranted. We won’t ever back down, especially when it comes to confronting those who prioritize gun industry profits over human lives.
2026 Agenda
The electoral landscape has never been more vital in the urgent fight to end gun violence. Americans are demanding change at the ballot box, and they want it NOW.
Building a Gun Violence Prevention Majority in the 2026 Midterms
Brady PAC is deploying the resources and support to take back the U.S. House in the 2026 midterms, and crucially, to protect our gun violence prevention champions who are currently holding critical swing seats that are being heavily targeted by the gun lobby.
The current gun extremism in Washington must be brought to an end, and your support of Brady PAC is absolutely essential to achieving this life-saving goal.
Vote by vote, we’re building a movement to ensure gun violence becomes a dark chapter closed forever.